projects

I collaborate with brands to design and deliver photography-led events, workshops and live experiences that engage communities.

Following the success of our first Sony UK photowalk, I co-pitched and secured a larger, multi-session creative event with Sony UK — the Sony Creative Weekend. Hosted at the W London hotel, the weekend brought together over 300 photographers and videographers across a full programme of workshops, talks, and hands-on sessions.

Working in close partnership with Sony UK, I co-led the concept, planning, and full on-site execution as creative lead and primary on-stage presence. The event attracted brand support from Nanlite, NiSi Optics, PgyTech, and Adobe — with brand staff on site, prizes contributed across the weekend, and an Adobe Creative Cloud subscription among the giveaways.

In preparation for the weekend, I produced two promotional reels. On the weekend, I hosted a Lightroom editing workshop, took part in a panel talk, and led a series of guided photowalks. Throughout the event I provided one-to-one feedback to attendees on their photography, edits, and camera technique, offering personalised guidance and equipment recommendations tailored to each person's shooting style.

The weekend was designed to deliver a professional, high-quality experience for creators at every level.

I co-hosted the first-ever Sony UK photography photowalk with Sony Advocate Eric Peng, focused on street photography, people, and movement. The event was concepted and pitched by us, leveraging my personal brand and audience to secure the collaboration. We managed full planning and execution, including route strategy, on-site production, and content creation, while providing technical guidance and mentorship to attendees. In close partnership with Sony UK, the event delivered a professional, engaging experience for photographers of all levels, with a focus on inspiring young creatives.